Within ICE BSD City, a retail commercial cluster has launched in ICE Business Park, offering myriad excellent facilities.
Indonesia Convention Exhibition ( ICE ) is the largest convention and exhibition centre in Indonesia, developed by Sinar Mas Land together with Kompas Gramedia.
The growth of industrial tourism in Indonesia increases in significance every year, especially meeting, incentive, convention, and exhibition (MICE) events. According to data taken from the International Congress and Convention Association (ICCA) and the Indonesia Convention and Exhibition Bureau (INACEB), the growth in the distribution of MICE events had increased by 58 percent from 2018 to 2019. This expansion was also experienced by ICE BSD City as the largest convention and exhibition centre in Indonesia, even in Southeast Asia.
ICE BSD City has successfully presented prestigious national and international exhibitions such as automotive Gaikindo Indonesia International Auto Show (GIIAS), Big Bad Wolf Book Sale, Disney on Ice, Bridestory Market, as well as local and international concerts.
Sinar Mas Land in launching the latest property product called ICE Business Park. Located on the main access road of BSD City, ICE Business Park is suitable to support retail business needs such as bridal houses, showrooms, creative spaces, cafés, restaurants, pharmacies, and other retail offerings. This commercial product carries a contemporary, modern concept that uses the best quality facade materials. Built with mini piles, homogenous tiled floors, red-brick walls, lightweight, steel roofs with zincalume covers, gypsum ceilings, tempered glass doors, glass facades with aluminium frames, as well as famous branded sanitaryware, Toto.
ICE Business Park is a three-storey building that has four visible facades, and is equipped with a balcony and wide facade openings, giving the impression of luxury and elegance. In addition to the design of its novelty, Shophouses have facilities within the inner road with a width of 17.5 metres, which allows visitors to park easily in front of the store. Sinar Mas Land offers a variety of promos and convenient ways to pay for ownership of the ICE Business Park shophouses with interest-free instalments for up to 24 months.
ICE Business Park is also very close to entertainment and recreation centres such as AEON Mall, The Breeze, QBIQ, ITC BSD, and traditional markets with modern flavours such as BSD Modern Market and Intermoda Modern Market. This market is managed directly by Sinar Mas Land, a model for people’s markets in Indonesia, in collaboration with the Indonesian Ministry of Trade to make models or prototypes of standardisation of development and suitable market governance. In addition, this area is also supported by educational facilities such as Atma Jaya University, Prasetya Mulya, IPEKA, and Gramedia bookstore as well as health facilities, namely Eka Hospital.
The various facilities offered are part of the development of the BSD City region into an integrated, smart, digital city. This development is particularly realised through the development of the Digital Hub, as a gathering place for the digital community and tech companies. Digital Hub has an area of 25.86 hectares and is located in the southern part of Green Office Park BSD City, potentially becoming a technology centre equivalent to Silicon Valley in the United States. A number of educational institutions in the field of coding have also opened at BSD City such as Apple Developer Academy, Binar Academy, Techpolitan, Purwadhika, Grab Innovation Lab, and Creative Nest Indonesia. These institutions are useful to supply the developers of a number of companies that already exist in BSD City such as Unilever, a multinational company, and startup companies and tech companies in the region.
The BSD City commercial area is now easily accessible through a variety of transportation options, ranging from motorcycles, cars, and buses, to trains that have been well integrated, evidenced by the many choices of toll access and train stations such as Rawa Buntu Station, Serpong Station, and Cisauk Station.