As we all know, the millennial generation continues to dominate the workforce. According to projections for the Indonesian population from the Central Statistics Agency (BPS), those aged 20-34 years are now known simply as ‘millennials’.
The report shows that this age group, will make up at least 23.95 percent of the total population of Indonesia in 2018. In 2018, BPS recorded that the population of Indonesia would reach 265 million people. In 2019, their number is projected to be 23.77 percent of Indonesia’s total population of 268 million. That is, almost one fifth of the population of Indonesia are millennials. To cater to this, Sinar Mas Land is innovating to launch its commercial product in BSD City: Digital Loft, located in the Digital Hub Region. Digital Loft is a commercial product that has lots of outdoor working space, green land and wired into the Internet of Things (IoT).
Hongky J. Nantung, CEO of Sinar Mas Land Commercial, explained today, “we strive to continue to provide the latest concepts in accordance with the needs of today’s society with IOT ready facilities. Digital Loft consists of 18 building units with a height of 3-4 floors and 1 basement, as well as having double deck parking to add to user comfort and convenience. Each Digital Loft unit has a land area ranging from 187 square metres to 288 square metres, and building areas ranging from 600 square metres to 825 square metres.
“Uniquely, this building is designed with the concept of pixelation as one of the digital visual elements that will become an eccentric face for BSD City Digital Hub. Digital Loft is equipped with Code Base facilities, a community park as a place for Digital Loft users to connect, work together, discuss, and collaborate.”
The unique design aims to reflect the modern characteristics of millennials; the target Digital Loft users, offering a location where they can work with very high-tech facilities with an outdoor working space and a vibrant business community atmosphere.
Today’s Offices in the BSD City Digital Hub Area
Digital Loft is designed in such a way that it will become a workplace for millennials. Digital Loft is also equipped with a variety of smart building, IoT facilities such as high flexibility and productivity data port, 24 hour-CCTV, facial recognition door security, door sensor alarms, video intercom & office monitors, light motion sensors, automatic roller shutter doors and electronic delivery boxes that can be connected to unit owner’s mobile phone.
Not only that, the infrastructure within Digital Loft is also ready to be installed with additional facilities such as voice control systems, energy monitoring systems, automatic power switches, smart curtains, and private elevator access cards.
For internet network needs, unit owners can freely use a provider that suits their needs. “Each floor in each Digital Loft unit can be used independently. This is because each floor can be accessed separately,” added Hongky J. Nantung.
Digital Loft is located in the BSD City Digital Hub Region. The Digital Hub area of 25.86 hectares is now integrated with the business district area, the BSD Green Office Park. Digital Hub will be inhabited by a number of tenants ranging from startup companies, enterprises, and tech leader companies, to multinational companies and will even become an area for talent development.
At present, the BSD Green Office Park area is home to Binar Academy, Techpolitan, Purwadhika, Grab Innovation Lab, Creative Nest Indonesia, Geeks Farm, Amikom, Sale Stock, 99.co, Qlue, Orami, v Office, Cohive, Go Work, Sirclo, Apple Developer Academy, Huawei, Dimension Data and HP. In the future, tech institutions and tech companies will relocate to the Digital Hub Area in the 4th quarter of 2020.
Transportation as Part of Transforming BSD City into The First Integrated Smart City
In its transformation into the first integrated, smart, digital city, BSD City has been equipped with complete facilities, ranging from international standard hospitals like Eka Hospital, various prestigious schools and colleges, to business and office areas, AEON Mall BSD City and Indonesia Convention Exhibition (ICE).
Traffic in BSD City is monitored by a surveillance system that is controlled from a command centre. This helps to minimise congestion so that traffic flow can always be maintained. Sinar Mas Land also has BSD Link, a free shuttle bus that connects various landmarks and major facilities with BSD City.
The ease of driving to and from BSD City can also be enjoyed with a variety of access routes such as the JORR toll road and the Kebon Jeruk toll road. Both of these toll accesses are connected to various other toll roads in Java. Therefore, residents can easily access Soekarno-Hatta International Airport, activities in Jakarta and the surrounding areas, and also travel outside the city. In addition, heading to BSD City can also be accessed via the commuter line namely Rawa Buntu, Serpong, and Cisauk stations.