Don’t Drink and Type!

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If you think that alcohol and your computer do not mix, think again. Normally a few glasses of beer will not boost your memory, but in this issue, you will learn that more beer equals more memory. But alcohol can also destroy things if you are not careful. On the other hand, there are gadgets out there that can save lives. There have been rumours that the mobile phone would be able to act as a breath analyzer.

Test Your Alcohol Level with Your Cellular Phone

The latest breakthrough and interesting integrated cellular phone feature is the alcohol tester that makes sure you are not caught by police for drink driving. This alcohol tester feature is available on LG-SD410, LG-KP4100 and LG-LP4100 cellular phones. Hopefully, FCC approves these cellular phones as soon as possible so that more Americans can save their money –and lives!

So you can now check with your mobile phone whether you’re able –or should I say, allowed by law– to operate a car. Disturbing and scary –as well as a stern warning to many of us– is that driving and talking on your mobile is the same as if you would have been drunk.

Drivers on cell phones are as bad as drunks

Psychologists at the University of Utah have published a study showing that motorists who talk on handheld or hands-free cellular phones are as impaired as drunken drivers.

They found that people are as impaired when they talk on a cell phone while driving, as they are when they drive intoxicated at the legal blood-alcohol limit of 0.08 percent, which is the minimum level that defines illegal drunken driving in most U.S. states.

Now let’s move on to something cool. I always thought that liquids and electronics do not mix, but a company in Florida has some cool ideas.

Check out this beer-filled USB Flash Drive!

www.cnkpromos.com

Well, OK, I’m pretty sure it’s not filled with actual beer but the liquid within does a good job of looking just like the real thing. It’s one of a line of liquid filled flash drives from Florida Based CNK Promotions, and you can even have your own made up with your logo on the side for $9 a piece.

Connect more beer to your laptop is the slogan here, I guess.

The alcohol brand marketers have also found and entered the Web to sell their products.  Mobile is changing the alcohol marketers’ goals from getting customers familiar with their brand to want them to engage with it and incorporate it into their daily lives.

Alcohol brand mobile campaigns

MALIBU Island Bowling is a free iPhone game where you can “Bowl in a rum shack. Bowl on the beach. Bowl in an underground cave or inside an aquarium.” Check out the App Store to download.

Drinkspiration by Absolut Vodka is a GPS-enabled free application for the iPhone designed to help you order or recommend a cocktail to match the moment’s mood, weather, colour, time, location, bar vibe and more. Check out the App Store to download.

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Juan G. Leysner lives and works in Jakarta for over 10 years and is the founder of 2 db.mobi. www.2dbarcodesolutions.com